Super Bowl 2024 wasn’t just a milestone for football fans—it was a career-defining moment for us at Glo Studio. We had the incredible opportunity to collaborate with CBS to create a stunning glass neon version of the logo for “That Other Pregame Show”—the centerpiece of their exclusive Super Bowl coverage.
This project was unlike anything we’ve done before. Not only was the glass neon sign a major feature of CBS’s promotional materials, but our founder, Lena, was also prominently featured in all the commercials. Watching our work, and Lena herself, light up the mega screens leading up to the biggest game of the year was an experience we’ll never forget.
An Honor to Be Part of CBS’s Branding Story
CBS didn’t just ask us to create a neon sign—they made us part of a larger narrative. Being the main Super Bowl media channel, CBS’s coverage of the event is the go-to source for fans, and “That Other Pregame Show” neon was a centerpiece of that coverage.
“That Other Pregame Show” has a tradition of featuring American companies in their promotional materials for the Superbowl, showcasing the craftsmanship and creativity that go into making their logos come to life. For us, it was an honor to represent this spirit of artistry and innovation on such a grand stage.
Why Glass Neon Was the Perfect Medium
When CBS approached us with the logo design for “That Other Pregame Show,” we knew right away that glass neon was the perfect choice. Its timeless, hand-crafted quality aligned perfectly with the energy and personality of the show.
- Warm Glow: The glass neon gave the logo a radiant and inviting look.
- Artisanal Touch: Each curve of the logo was hand-bent, reflecting the care and skill that went into its creation.
- Unique Vibe: Glass neon brought a bold, dynamic feel that captured the excitement of CBS’s Super Bowl coverage.
Behind the Scenes at Glo Studio
One of the most exciting parts of this project was welcoming CBS’s film crew into our studio. They wanted to capture the full creative process—every spark, every bend of the glass tubing, and every moment of assembly.
Our team worked under the cameras’ gaze, showing the artistry that goes into making a glass neon sign. From heating and shaping the tubes to adding the finishing touches, every step was documented for CBS’s promotional materials.
From the Studio to the Super Bowl Mega Screens
The finished glass neon sign was more than a prop for “That Other Pregame Show”—it became the centerpiece of CBS’s promotional reels. These reels aired daily, leading up to the Super Bowl, putting our neon work front and center for millions of viewers.
The most surreal moment for us? Seeing Lena, our founder, featured prominently in those commercials. Her presence on the mega screens wasn’t just a celebration of our neon—it was a celebration of the creativity and dedication that defines Glo Studio. Watching her represent our team on such a massive platform was a proud and unforgettable experience.
Why This Project Was So Special
This project stood out not just because of the scale, but because of what it represented. CBS chose to highlight the craftsmanship behind their Super Bowl branding, and being selected to play a role in that story was a true honor.
To see our work celebrated, along with the people behind it, made this experience even more meaningful. It wasn’t just about creating a neon sign—it was about showcasing the passion, artistry, and teamwork that went into every detail.
Lighting Up the Future
Our experience with “That Other Pregame Show” has inspired us to dream even bigger. From the glass neon sign to Lena’s presence on the big screens, this project showed us what’s possible when creativity meets opportunity.
If you’re looking to create something extraordinary—whether it’s glass neon, LED neon, or something completely unique—we’d love to help you bring your vision to life. Let’s make something amazing together!
Being part of CBS’s Super Bowl coverage through “That Other Pregame Show” was a once-in-a-lifetime experience. From the stunning glass neon sign to Lena’s feature in the promotional reels, this project was a celebration of everything we love about our work: artistry, craftsmanship, and the joy of creating something truly special.
Thank you to CBS for trusting us with this incredible opportunity, and to our team for making it happen. Here’s to many more bright moments ahead!